Sonic Union’s Paul Weiss Mixes Soundtrack-Fueled Debut Spot for Nissan Kicks,...
NISSAN WORKED BACKWARDS TO CREATE EYE-POPPING DEBUT AD FOR THE KICKS CROSSOVER Soundtrack fueled the new spot from TBWA/Chiat/Day New York When creating the first U.S. ad for the new Kicks...
View ArticleSonic Union Blends Elements of Surprise for AT&T’s Genre-Switching Spots, on...
SURREAL MIXING OF FILM GENRES (ROM-COM AND ZOMBIES!) HELPS AT&T SELL ITS LATEST MESSAGE By Ann-Christine Diaz. A rom-com turns dark and a nail-biting cliff-side bus ride turns into a...
View ArticleTUMI Showcases Versatility in “For the Journey” Spots Mixed by Sonic Union
Tumi: For The Journey We’re On By EP+CO Travel lifestyle brand Tumi is launching a female-driven global campaign to coincide with the launch of its newest women’s collections. Led by EP+Co, the new...
View ArticleSonic Union Mixes Etsy’s First Advertisement Voiced by Nick Offerman, on...
NICK OFFERMAN VOICES ETSY’S FIRST-EVER NATIONAL TV AD In-house ad showcases moments in need of a ‘human touch’ Etsy is crafting a new marketing strategy that includes the online marketplace’s first...
View ArticleSonic Union Adds Composer/Experiential Sound Designer/Mixer Rob Ballingall
NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his...
View ArticleMixed by Sonic Union, Pier 1 Debuts Inclusive “This Is Me” Campaign, on...
Pier 1’s New ‘This Is Me’ Platform by Larissa Faw Shifting away from shilling products and discounts, Pier 1 and agency Droga5 are rebranding the retailer with an emotionally driven campaign that...
View ArticleDon’t Demolish Your Draft in Duracell’s Latest Fantasy Football Spots, Mixed...
CAMPAIGNS W+K New York Shows How Cheap Batteries Can Lead to Fantasy Draft Regrets for Duracell By Erik Oster on Aug. 9, 2018 – 2:15 PMComment It’s hard to believe that football season is on the...
View ArticleWith Sound Mix by Sonic Union, Oprah Launches Cauliflower-Crust Comfort Food...
WATCH: OPRAH HAS THE CHEESE-PULL DOWN IN HER NEW PIZZA AD By Jessica Wohl. Published on August 23, 2018. O, That’s Good! pizza video on Facebook and Twitter Credit: Oprah Winfrey If Oprah Winfrey’s...
View ArticleLin-Manuel Miranda Lives Life “In the Heights” in Latest Amex Spot, Mixed by...
Lin-Manuel Miranda Tours the Heights in an Inspiring Ad for American Express If you’re looking for an inspirational brand ambassador, you couldn’t do much better than Lin-Manuel Miranda. This is...
View ArticleOn AdWeek: IHOP’s New Pumpkin Pancake Beer Campaign Featuring Music by Butter...
IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake Mix But don’t look for it in your local restaurant By Adweek’s senior editor Doug Zanger | September 24, 2018 The IHOPS...
View ArticleOn Little Black Book, Macy’s ‘Remarkable You’ Campaign Follows Six Inspiring...
No Doubt’s iconic empowerment anthem ‘Just a Girl’ features in new spot from MJZ’s Rupert Sanders and BBDO New York Macy’s has just launched the latest iteration of its ‘Find The Remarkable You’...
View ArticleBig Data Is Watching in Web Video Series “L1ZY” Ahead of Third Album Release
Paranoid pop music group BIG DATA has released a series of web shorts amplifying a modern advent of artificial intelligence: his upgraded forthcoming album BIG DATA 3.0. BIG DATA and directing team...
View ArticleGrand Opening of the Season: Macy’s “Space Station” Campaign Featuring Final...
Macy’s Kicks Off the Holiday Season with a Charming Little Space Story Consumption knows no gravity By Angela Natividad Halloween is barely over, Thanksgiving’s still on the way, and we’ve already...
View ArticleDuracell Reimagines The Holiday Household in Humorous Spots Mixed by Sonic Union
DURACELL: NIGHT BEFORE CHRISTMAS/BATTERY AISLE BY WIEDEN + KENNEDY NEW YORK Duracell and Wieden+Kennedy New York imagine a world where chaos ensues without the most trusted battery in this year’s...
View ArticleLocal Hero Topples the High Score in Endearing Microsoft Adaptive Controller...
ADFREAK A Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controller New product provides greater access Gaming for everyone. Microsoft When was the last time you...
View ArticleMixed by Sonic Union, United Airlines Soars on Rhapsody in Blue on The Drum
United Airlines: World Orchestra By McGarrybowen ‘World Orchestra,’ was made for United Airlines to demonstrate the power of music, and travel, to unite the world. It features Gershwin’s iconic...
View ArticleColorful Holiday Spots Help Production and Post Shops Count Down to Christmas
John Lewis: A Boy and His Piano, dir. Seb Edwards From the touching and tender to the festively funny, production companies like Park Pictures, creative studios including LOBO/Vetor Zero, and music...
View ArticleAudio Post Production Studio Sonic Union’s Bryant Park Abode Nominated for...
Sonic Union, New York DESIGNED BY: RAW-NYC ARCHITECTS FOR CLIENT: SONIC UNION FLOOR AREA: 278.70 M² YEAR OF COMPLETION: 2017 SUBMITTED FOR: SMALL OFFICE OF THE YEAR © LESTER ALI About the Project The...
View ArticleFour Adventure-Seekers Envision a Life on Mars, with Sound Design by Sonic...
I’m Moving to Mars Would you travel to Mars if it meant staying forever? To some, a one-way ticket to another planet might sound daunting—but when Mars One, a European and American venture aiming to...
View ArticleCompetitive Grooming Documentary “Well Groomed,” with Sound Design by Sonic...
SXSW Film Festival Announces 2019 Features and Episodic Premieres We are happy to announce the Features and Episodic Premieres lineup for the 26th edition of the SXSW Film Festival. The acclaimed...
View ArticleSonic Union Adds Head of Client Relations Mary Kate Valentino
NYC-based audio studio Sonic Union announces the addition of Head of Client Relations Mary Kate Valentino. Working across Sonic Union’s Union Square and Bryant Park locations, Valentino will serve as...
View ArticleSuper Bowl LIII Boasts Over-the-Top Spots for TV and Digital
Courtesy: CNET While millions huddled around TVs and laptop screens for Sunday’s big game, the 2019 Super Bowl with the New England Patriots vs. the Los Angeles Rams (for the first time since...
View ArticleSonic Union Adds Mix Engineer Julienne Guffain
Photo Credit: Juan Patino NYC-based creative audio studio Sonic Union announces the addition of Sound Designer/Mix Engineer Julienne Guffain. Working across Sonic Union’s Bryant Park and Union Square...
View ArticleOn Adweek: Serena Williams Stars In Lincoln Grammy’s Spot With Audio Mix By...
Serena Williams Makes Herself Comfortable in Lincoln’s Grammy’s Spot While, naturally, showing off its audio components Serena Williams takes shelter from the storm in a new 60-second spot for...
View ArticleIt’s All About The Shoes: Sonic Union Mixes Foot Locker’s Newest Spot For...
FANS ONLY HAVE EYES FOR SHOES IN A DUNK CONTEST WHERE THE REAL STAR IS THE SNEAKER Foot Locker gives the people what they want At a dunk contest, sneaker fans only have eyes for a pair of hot...
View Article“Nothing Fancy” to Whet Appetites at SXSW 2019, with Mix and Sound Design by...
Courtesy: SXSW Among the many film standouts to premiere at SXSW 2019, Nothing Fancy: Diana Kennedy’s world premiere–directed by Elizabeth Carrol, with mix by Sonic Union’s Brian Goodheart and sound...
View ArticleIn Shots: Sonic Union’s Steve Rosen Slated for AICP Post Awards 2019 Committee
AICP Post Awards announces 2019 Curatorial Committee Panel of editors, colorists, visual effects artists, directors and audio mixers to ensure work meets judging criteria, will select Shortlist and...
View ArticleStand-Out Agencies, Production and Post Companies Sweep AICP Awards 2019...
The Association of Independent Commercial Producers (AICP) has revealed the much-anticipated shortlist recipients for their AICP and NEXT Awards 2019. Leading the pack of finalists are standout...
View ArticleThe US Army National Guard Demonstrates Standing Tall in New Campaign with...
US ARMY NATIONAL GUARD: STAND TALL FOR YOUR COMMUNITY BY MCCANN NY Location: United States Agency: McCann NY Client: US Army National Guard Date: Apr 2019 The campaign from McCann New York for the...
View ArticleMarch For Our Lives Sheds Light on Disturbing Lockdown Drills, Spot Mixed by...
A GUN VIOLENCE ‘EXPERT’ SCHOOLS ADULTS ON WHAT DO DURING A LOCKDOWN IN MARCH FOR OUR LIVES AD PSA reminds viewers that active shooter drills are the disturbing reality U.S. school children face today...
View ArticleEA Sports and Nike Campaigns Win Big at CLIO Sports 2019 out of Park...
Sports brands have topped the awards circuit in the first half of 2019, making this year’s CLIO Sports 2019 winners a showcase of spectacular spots from big names like Nike and EA Sports, out of...
View ArticleAd Creatives Rally For Graphic Warning Labels on Ammunition in Staggering PSA
New Campaign Led by Award-Winning Creatives Takes Graphic Approach to Gun Violence Crisis Could graphic health warnings on boxes of ammunition help reduce gun violence in America? That’s the...
View ArticlePost Production Studio BANDIT, Audio Studio Sonic Union Represented with AICP...
The AICP revealed their annual AICP Show, following the announcement of the AICP Next winners on Tuesday, to close AICP Week on Thursday, June 6, in a spectacular showing at New York City’s MoMA, the...
View ArticleLGBTQ Youth Reconnect with Loved Ones in Teary-Eyed Verizon Spot Mixed by...
VERIZON REUNITES PARENTS WITH THEIR LGBTQ+ CHILDREN IN PRIDE CAMPAIGN ‘Love Calls Back’ from McCann N.Y. brings together families once torn apart by prejudice Editor’s Pick For some LGBTQ+ kids,...
View ArticleSpotify Launches ‘Music for Every Mood’ with Keith Urban, Mixed by Sonic...
KEITH ‘SUBURBAN’ URBAN MICROWAVES A BURRITO AND TRIMS HIS HEDGES IN SPOTIFY’S LATEST AD Spot from ‘Music for Every Mood’ campaign shows the celebrity enjoying the normal things in life By Ann-Christine...
View ArticleProduction and Post Studios Win Lauded Cannes Lions Honors, Including the...
In yet another buzzworthy show of groundbreaking work presented by the Cannes Lions International Festival of Creativity, production and post companies and creative studios including LOBO, Park...
View ArticleOn SHOOT, Mercedes Joins the Celebration of Pride Month with “Together,”...
Director Jason Evans, Agency The Mixx Come “Together” For Mercedes, Pride Month By Robert Goldrich This Mercedes-Benz spot, “Together,” was created in recognition of Pride Month. Directed by Jason...
View ArticleUrban Decay Releases “Pretty Different” Campaign Video, Mixed by Sonic...
Urban Decay’s New “Pretty Different” Campaign Stars Lizzo, Ezra Miller, and More Now introducing the brand’s new global citizens. By Kaleigh Fasanella Since its inception in 1996, Urban Decay has...
View ArticleMixed by Sonic Union’s Steve Rosen, Duracell Proves ‘Optimum’ for Odd...
ADFREAK To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy W+K New York gets weird to highlight the Optimum’s extra life and extra power By Emily Bright...
View ArticleSamsung Showcases Their Galaxy S10 Ecosystem With Creative 10-Second Videos,...
Samsung Galaxy: Seamlessly Connect Your Galaxy by RGA Samsung’s summer campaign, which has just debuted in the US, highlights the connectivity of its Galaxy S10 ecosystem and features a couple trying...
View ArticleAdCouncil Enlists Sesame Street to Help Increase Autism Awareness in Spot...
With Sesame Street’s Help, Ad Council Urges Autism Screenings for Kids PSA videos were created by BBDO New York and Dieste Julia, a character with autism introduced in 2017, stars in the new awareness...
View ArticleCoach Showcases “21st Century Dreamers” in New Campaign, Mixed by Sonic...
Michael B. Jordan, Yara Shahidi, and More Star in Coach’s Fall 2019 Campaign By Trace William Cowen For its Fall 2019 campaign, Coach looked to an assortment of creative voices they’ve deemed “21st...
View ArticleOn Adweek, Pampers Finds Unity in New Parent Struggles, directed by Park...
Parenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We’re All in This Together The brand highlights real parents and the support of ‘fellow travelers’ By Minda Smiley Pampers is aiming to...
View ArticleOn The Drum, Every Day is Once in a Blue Moon for the Beer Brand in New...
BLUE MOON: ONCE IN A BLUE MOON BY DDB CHICAGO Blue Moon’s new campaign, dubbed “Once In a Blue Moon” from DDB Chicago. The #1 craft beer brand is bringing extraordinary experiences to the everyday...
View ArticleHBO Sports Snags ‘Well Groomed’ for December Release, Mixed by Sonic Union’s...
HBO Sports has recently acquired the dog-centric documentary Well Groomed for distribution after its best-in-show SXSW 2019 world premiere. The 60-minute film is slated to air on the platform in...
View ArticleMixed by Sonic Union, AmEx is Behind Life’s Touching Moments in Latest Ad, on...
An Orchestra Beautifully Channels Brandi Carlile for American Express’ Newest Ad Work from mcgarrybowen is timed to the U.S. Open Around this time last year, global sensation Lin-Manuel Miranda took...
View ArticleMuse by CLIO Shares Spirited NFL on ESPN Campaign, with “Ready For Football”...
ESPN Captures the Power, Heartache and Glory of Sports In Pair of New Campaigns Winning plays from agency Arts & Letters Big-time sports exists in a parallel universe that can seem more...
View ArticleSonic Union Helps Macy’s Find the Remarkable “For Every You” in Fall Campaign...
MACY’S: FOR EVERY YOU BY BBDO NEW YORK Location: United States Agency: BBDO New York Client: Macy’s Just in time for Fall, Macy’s is launching its latest fashion campaign. The campaign consists of...
View ArticleSonic Union Adds EP, Partnerships Amanda Fink Mandell
NYC-based audio studio Sonic Union has added Amanda Fink Mandell as Executive Producer, Partnerships. Working across Sonic Union’s Union Square and Bryant Park locations, Mandell will help foster and...
View ArticleLincoln Helps NYC Find Sanctuary in Campaign with Sound Mix by Sonic Union,...
LINCOLN – THE CITY THAT SLEEPS In a stressful world, Lincoln helps people find their sanctuary, sometimes in unexpected ways. That’s the premise behind an 8-hour sleep album by Lincoln and musician...
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